In this episode Mark suggests offering services for free to build social proof and leveraging one's strengths. The speaker recommends using LinkedIn Sales Navigator to target people who went to the same university or worked at the same place for establishing trust. He also advises using written agreements and electronic signature software to secure video and LinkedIn testimonials. Finally, she shares insights on doing done-for-you work instead of giving advice only, to get the results and leverage them for moving into coaching and consulting.

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Resources:

• LinkedIn: https://www.linkedin.com/in/markfirthonline/
• YouTube: https://www.youtube.com/channel/UCO0Ke891aZkKZz7YOI0-fpg

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