The episode dives into how to achieve these goals quickly, highlighting that B2B buyers require 5 touchpoints before a purchase, and most buyers are not active on LinkedIn feed. It is noted that traditional retargeting on Facebook is impractical due to data access issues. So, the hosts propose using YouTube as the 2nd most visited website on the planet, and its powerful algorithm for suggesting videos. They suggest sending prospects YouTube videos and then encouraging engagement, allowing YouTube to suggest more videos, leading to retargeting on autopilot. This free approach has transformed the speaker's own business. Don't miss out on this informative episode of Pipeline Acceleration Podcast

You Can listen to the episode here

Key Moments

• The Importance of Filling Pipelines- B2B buyers require 5 touchpoints before considering a purchase.- Majority of B2B buyers are not active on LinkedIn feed.- Traditional retargeting on Facebook has become impractical due to data access issues.
• YouTube as a Powerful Tool- YouTube is the 2nd most visited website on the planet and has a powerful algorithm for suggesting videos.- By sending prospects YouTube videos and encouraging engagement, YouTube will automatically suggest more videos, leading to retargeting on autopilot.- This approach is free, powerful, and has transformed the speaker's own business.
• Pipeline Acceleration Package- A pipeline acceleration package is available for download.- The package contains in-demand processes and systems.

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Resources:

• LinkedIn: https://www.linkedin.com/in/markfirthonline/
• YouTube: https://www.youtube.com/channel/UCO0Ke891aZkKZz7YOI0-fpg

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